It seems that everyone in the world is on Facebook. Facebook is so incredibly popular it’s used as a verb now. Facebooking as we all know is when you are talking to your friends online and become part of a social network, or so we pretend. What the smart, acidic The Social Network posits is that Facebook isn’t a way to interact with people. It’s a place of narcissism. A webpage devoted to us. When people check out YOUR Facebook page they see how many friends YOU have, what YOU are interested in and YOUR thoughts, no matter how benign.
The Social Network (pejoratively known as “The Facebook movie”) shows that Facebook wasn’t invented as a way to make friends but as a way to feel good about oneself and to increase ones own feeling of importance. “Look at me! Look how many friends I have and isn’t it interesting when I tell people where I buy my socks and what I ate for dinner!”
The first scene sets the tone up perfectly. Smug Mark Zuckerberg (played by the always excellent and underappreciated Jesse Eisenberg) is talking about himself to his girlfriend. He doesn’t care that his thoughts aren’t interesting to her and treats her as a lower life form. When his girlfriend says she has to go and study, Mark responds, “You don’t have to study; you go to BU;” implying that she goes to a less challenging school than Mark, who goes to Harvard and just bragged that he got a perfect score on his SATs. His girlfriend, Erica is tired of Mark’s narcissism and breaks up with him telling him, “You are going to go through life thinking that girls don’t like you because you’re a nerd. Let me tell you from the bottom of my heart, that’s not true. [Then a beat] It’s because you’re an as*hole.”
In his rage and feelings of hurt, Mark goes to his dorm and blogs about how Erica is a jerk and posts pictures of different Harvard girls and comparing which one is hotter. Mark’s blog generates so much traffic it eats out the electricity of the Harvard computers. Mark’s blog is a success and this leads to being approached by the Winklevoss twins to make a website where people can look up their friends at Harvard and talk about them and see their pictures. Mark takes this idea and turns it into a more ambitious project where instead of just Harvard students going on a website to see other Harvard students, any person can go on to see any other person, hence what is now known as Facebook.
Mark Zuckerberg isn’t a bully as the previews would lead you to believe. Rather he is a self-absorbed techie lacking social skills, a perfect candidate to build the largest social network ever. A social network where people can believe that they have a lot of friends without ever having (or wanting) to talk to them. This is perfect for a guy like Mark Zuckerberg. The Social Network is about Mark Zuckerberg getting sued by the Winklevoss twins for stealing their idea and by his former and only best friend (well except for the ones on Facebook), Eduardo Saverin (played by Andrew Garfield) for screwing him over by having him removed as the co-founder of Facebook.
The Social Network is well acted by all involved, especially Jesse Eisenberg as Mark Zuckerberg, who clearly has the most depth to him. You alternately hate Zuckerberg for his smug and coldness and admire him for his ambition, brains, and creativity. The writing is typical Aaron Sorkin: fast, clever and biting. The Social Network is a sad film because it shows how superficial we are as a society. We pretend to care about others, when all we really care about is ourselves. The Social Network isn’t so much about Mark Zuckerberg as it is about us—wanting to make friends but going about it the wrong way. Mark Zuckerberg may have made Facebook, a superficial social network where no one has to actually socialize, but we are the ones who go on it and help make it a success. I mean how many of us text instead of talking to people face to face or on the phone. The title of the film is a joke and a slap in the face, as the last scene of the film makes clear. I mean how many of our “Facebook friends” do we really talk to? Yep, we might not like the Zuckerberg The Social Network shows, but we are like him—self-deluded narcissists who believe that we have thousands of “friends,” without even knowing what the word really means and how to treat them.
